03-11-2008, 13:45
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#5
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Apprentice Geriatric
Join Date: Jan 2004
Location: Darwen, Lancashire
Posts: 3,706
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Re: Small Print on adverts
Quote:
Originally Posted by Lolly
I was just watching a Subway advert for low fat Subs. The small print at the bottom of the screen said: Only low fat when a 6" Sub with no sauces and on brown bread. I know they have to put this sort of small print on the adverts but I still think they are quite misleading. Practically every advert on TV atm has some sort of small print.
My favourite is one for a Mascara (cant remember which one) but the small print says: Lashes Enhanced in Post Production (!) It just goes to show that the whole advert is a complete lie, as the mascara doesnt do what it shows.
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Welcome to the world of advertising where nothing is quite as it seems.
You could always write to the Advertising Standards body. You will find the details somewhere on ITV Teletext or you could go to http://www.asa.org.uk/asa/about/Guided+Tours/
Good luck. |
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