Quote:
Originally Posted by Gayle
Not everyone has the time to read everything and so they choose the one that applies the most to them. Papers know that and so have target markets. Perhaps, the Observer does not specifically target Asian readers because its sister paper Asian News appeals more to that demographic.
It's all down to marketing.
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But the Asian News isn't local to Hyndburn, therefore people who only read that are missing out on news in their community.
It isn't all down to marketing, it's down to some people choosing to isolate themselves by only reading a medium that is being targeted at them, which also applies to the other types of press I gave as examples, gay, black etc.