[polly]

I can honestly say the Celeb ads dont influnce me at all, infact I usually dont recognize these 'stars' and dont care anyway.
I saw the Twiggy one the other day, well the start of it, the minute I realised what is was for I switched off and wondered off to do something else.

I like M&S for clothes, but if they want me to start doing food shopping there they will have to produce foods that arnt so over packaged and sell something I eat - ask them for their gluten fee range and you will see a haze sweep over the member of staffs face.

Advertising does have an important part to play in an economy that is on the downturn but it has to be advertising that understands the needs of the consumer.