I found that I had that problem - keeping it lit - and solved it by letting it dry out a little outside the pouch before use.
I now buy tobacco grown in Kendal which arrives in a dryer state than Golden Virginia, with the added bonuses - cheaper, and more for your money because I pay for tobacco and not the weight of the moisture.
https://www.thebackyshop.co.uk/index...ex&cPath=22_32