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wadey · 18-08-2009, 14:05

To be fair to Iceland they were the first national company to go organic but sales started to slide
The campaign for organic foods suffered a serious setback yesterday when the supermarket chain Iceland abandoned its six-month-old plans to sell only organic "own-brand" frozen produce, after an unexpected slump of 1.5 per cent in sales since June.

The decision by Iceland, a champion of environmentally conscious shopping on issues such as GM foods and energy-efficient freezers, is a personal embarrassment for its co-founder and executive chairman, Malcolm Walker. He is among Britain's most prominent and evangelical "green" businessmen, repeatedly feted by environmental groups.

He phased out unnecessary colourings in products such as ice-cream and peas, sold climate-friendly fridges endorsed by Greenpeace and banned GM ingredients from its own-brand products."
The Independent
Why on Earth they thought that idiot Katona should be the face of the company is a complete mystery (even if she has been to both Poles)

18-08-2009, 14:05	#28
wadey Senior Member Join Date: Feb 2008 Posts: 1,877 Liked: 26 times Rep Power: 3768	Re: Kerry Katona axed by Iceland To be fair to Iceland they were the first national company to go organic but sales started to slide The campaign for organic foods suffered a serious setback yesterday when the supermarket chain Iceland abandoned its six-month-old plans to sell only organic "own-brand" frozen produce, after an unexpected slump of 1.5 per cent in sales since June. The decision by Iceland, a champion of environmentally conscious shopping on issues such as GM foods and energy-efficient freezers, is a personal embarrassment for its co-founder and executive chairman, Malcolm Walker. He is among Britain's most prominent and evangelical "green" businessmen, repeatedly feted by environmental groups. He phased out unnecessary colourings in products such as ice-cream and peas, sold climate-friendly fridges endorsed by Greenpeace and banned GM ingredients from its own-brand products." The Independent Why on Earth they thought that idiot Katona should be the face of the company is a complete mystery (even if she has been to both Poles)