Fired off an email to 'em earlier, suggesting that as they'd used the name of our world-famous stand in their ad, they might make a modest contribution to the SOS fund. Also, pointed out that it would make a good human interest/Google Page Ranking story, from their point of view.
Unfortunately, received the standard rejection letter ("we receive a great many requests...unable to support your fund...blah, blah, blah").
Never mind, nothing ventured, nothing gained.