I agree it has been shoddily run, I know there have been issues regarding stock etc. but that is no excuse likewise the stock available in the Club shop itself and the Ebay side of things has also been poorly managed, I myself had stopped going into the Shop until recently when more stock has become available, as has been mentioned previously on other threads it is also how away fans perceive us as well.
In fact previous Christmas's usually consisted of a few Stanley goodies on the present's list in our household but not this year.
It's good to see Lew coming back into the fold and is potentially a good move by the Club so long as he is given free reign on stock items and looks at ways of rejuvinating the Shop, Online Store and perhaps a presence in the Town Centre.
The challenge now is for the Club to win back not just the hearts but also the minds of the people.