ASFC Retail.
Monday 8th Feb 2010
Oswaldtwistle Mills store opening.
Accrington Stanley will be opening the new outlet within Oswaldtwistle Mills on Wednesday morning. After weeks of careful planning the first phase of the retail expansion will see the club re occupy a new position within the out of town Mill Store. This is only the initial stage opening, we are delighted to re ignite our partnership with East Lancashire’s flagship retail outlet.
Oswaldtwistle Mills attracts hundreds of thousands of visitors through its doors every year, with numerous concessions trading throughout, it was always a key objective for the clubs merchandise department to work closely with the mill and provide the kind of outlet that matches our club store blueprint.
Over the coming weeks, we will be adding new stock that ties in perfectly to the Oswaldtwistle Mills experience, as well as re developing the merchandising standards that will help secure our football club’s position within the Mill.
Commercial Manager Dan Warburton said today, “It’s another positive development from the club. We will look to develop at the Mill store and then take operations to the central location in Accrington town centre store but it’s important we get the foundations in place in our core units first.”
In addition Retail Operations Manager Lewis Carroll commented, “The mill outlet will be the first to use an adapted stock management system which will ensure stock levels are monitored and managed effectively”
In addition to this system, we will be receiving the new customer relations system from See Threesixty shortly, which will control every aspect of our retail operations throughout our online, store and outlets programme.
