Quote:
Originally Posted by rob
just a very quick post to calm a few fears, we are currently looking at the way the club is branded with the aim of bringing everything together - at the moment we have literally hundreds of different logos, typefaces and images that go out under the club's banner. we want one identity, in much the same way you instantly recognise a tesco sign or a marks and spencers ad. to illustrate the point, at the moment there are over ten different versions of our crest floating around!
as part of this process we are looking to standardise the club crest as it is - which is of course that of the town of accrington - with one or two slight amendments with two aims:
1, adding the words 'accrington stanley' to the logo, for example by putting our crest in a circular frame. this means that it is instantly recognisable as the club crest, currently when only our crest is used this is not the case - see the backdrop of football league programmes on the tele or on any football league promotional material.
2, the amendment above will enable the club to register the logo as our own thus preventing anyone from using it without our permission.
hope this clears a few things up, and most importantly the full accrington crest that we all know and love with all its heritage and history will remain!
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Fair enough, Rob, sounds reasonable to me, especially point 2. Why couldn't the commercial department explain that properly in the first place instead of all the marketing babble about "imperviousness" etc?
