[bdc]

The first thing that came to mind is why fix what isn't broke? I think that the club should be concentrating on the key areas of making the club commercially viable. This idea does not lend itself to this. I think the club should be looking at increasing gates and selling more merchandise. Surely if they launch a new badge this will then mean the home shirt will need to be changed for the second time this season. This is more likely to anger fans and mean they will be less likely to buy merchandise. Also with the current stock in the shop and outlet would this become redundant stock as it is no longer required. Would this mean that good money has been wasted?

I think the idea could quite possibly backfire on the club and is more likely to anger fans than draw them to it. The main things I would be looking at includes getting a ground sponsor, utilising the clubhouse more and making sure that we have a match and ball sponsor each game. Once these are done then other issues should be looked at.