[lew]

Just some information on the designs for you guys.

We had to work a price point that would be a) competitive and b) realistic to the Tshirt in order to cover cost.
The Tshirts have to be priced at £17.99 for two reasons.

1. I took the decision to have the tshirts made from a flock material that includes a higher production cost. A cost that is significantly more than standard printed tshirts and for those that have been in today and seen the absolute quality of the tshirts will agree that they are of a much better quality than the standard screen printed shirts.
2. Because of the significantly lower margin on these shirts(bourne by our smaller quantity ordering) we simply could not price them at £14.99 like our standard print t-shirts. They are better quality in the first instance and are also cheaper than standard polo shirts by £6.

Again, please take a look at the tshirt, come into store if you can, to see the quality.

I hope this clarifies the situation.