I like this effort that Brighton have put into their new ground, and its certainly one that I'd want ot visit,
BBC Sport - Football - Behind the scenes at Brighton's new ground
basically they are putting lighting into the away end that will make the walls look the colour of the visitors, as well as putting up pictures on the walls that can be replaced weekly and will feature the away team. Little things but they add up to the feeling that
your money is wanted and respected.