Trying to keep it simple and just stating some facts. Vegetarianism is growing because it is healthier but I am not saying everybody should become vegetarians, it's up to them. However, if fresh fruit and veg was more available and cheaper, I bet many people would eat more of it. Convenience meals could be made healthier. The land could be used for healthier and more economical foods. All these could be supported by EU initiatives, if a healthier nation was desired. I was brought up with good simple food and it dismays me to see so many overweight kids who maybe don't even know what healthy food is. Jamie Oliver says it well in this video, and his ideas about teaching everybody to cook are great.