Quote:
Originally Posted by Leon Kelly
Wouldnt it create more sales if you gave us the town centre nightlife a page and every week we took our own pictures , thus saving costs for a photographer and we could give a detailed outlook to up and coming events, People would then purchase the paper if their picture was in it.
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I'm sure the Observer would happily give you a four page spread, for a weekly Accrington nightlife feature.
If you paid for it.
As stated earlier, the Observer is part of a group, which is a commercial business, and who are out to make money for their investors. The bigger the circulation, the higher the rate they can charge for advertisments.
They aren't beholden to Hyndburn B.C., and aren't in buisness to promote what the council would like us to know.
The reason people purchase neswpapers is to read reports of news stories.
Their obligation is to their readers, and not necessarily to those who wish to use their newspaper to promote the council, or other peoples' businesses etc.
Just a tip.
Part of my job for seventeen years was promoting the business I worked for, for a minimum amount of money. I was very succesful in getting mentions in publications as diverse as the Daily Mail, G.Q., the Financial Times, and American Vogue, to name but a few.
The trick is to give them a story to run with, and which they'll think their readership will appreciate. If you're purely after a plug, there's very little chance they'll bite.
If you're budget doesn't run to buying space to do as you wish, why not ask if you could be their social editor, and reinvent the page they currently have, of peoples' mugshots, snapped in various pubs around town?
It might prove more interesting if it was run as a social diary/gossip column page. Certainly if there was something to read, rather than just glance at the photographs, it could be a win/win situation. They get free copy, you get the chance to feature and promote the area's pubs and clubs.
Just an idea, as I do appreciate you do care about the town's nightlife, and I wish you well.