Quote:
Originally Posted by derekgas
Newspapers do not sell newspapers to make money, they sell advertising space to make money, far more effort goes into selling advertising space than goes into printing news.
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Yes the advertising makes the newspaper money but only because of its readers. A paper with more readers or a certain type of reader will appeal more to advertisers so they can charge more for the advert.
Its not the adverts that make readers buy a newspaper its the bit the journalists write. So if the paper did not have the right stories in it no one would buy it and no one would advertise in it.
So which is more important to a newspaper, the news or the adverts?