In 1954 when the petrol supply was de-regulated, Bill Roberts set up Jet Petroleum Ltd - a name inspired by 'JET' - the prefix of vehicles registered in Rotherham, Yorkshire and his first tanker, JET 855.
Soon Bill was seeing demand from the smaller independent retailers around Yorkshire for an alternative supplier to the major brands which effectively controlled the supply and price of petrol. He began selling fuel at lower prices and the JET network started to grow as motorists began searching out these lower price outlets.
In 1961, JET was bought by Conoco Inc, which built on JET’s low price tradition. JET never lost sight of the customer and always offered value for money.
Jet History