[gynn]

Sky make a fortune out of covering premiership matches, both domestically through the subsriptions, and globally by selling the matches worldwide. It strikes me that the product they are presenting has as a major component something they get other mugs to pay for ie the atmosphere generated by the crowd. With the money that they make they should be footing the bill for people to be in the ground generating the noise and atmosphere.

Imagine a Manchester United v Chelsea game in an empty stadium!