[Margaret Pilkington]

Poster design could be put out to local schools - the more people who are involved in the planning and development of the idea, the more will attend and see the fruits of their/or their childrens work.
Get schools involved for the music part too.....Christmas songs/Carols. Again they will be bringing parents and Grandparents to the event.
Publicity.....get the radio stations to announce the event......have a town crier....get inventive....word of mouth...all the involvement of the schools again will be a plus.