Re: Lack of nouse for sales
 

Will do - although it's only a short walk for me I still don't want to trail up for nothing - been there & done that a few times :)

Re: Lack of nouse for sales
 

Of course, it'd be far too difficult for the club to actually tell us themselves with a quick bit of blurb on t'fishy site or even a post on here. :rolleyes:

Re: Lack of nouse for sales
 

Don't be silly, the blurb on the front of the fishy site still says the next game is vs Shrewsbury :D

Re: Lack of nouse for sales
 

Was at a party last night and was talking to someone there who was a stanley fan until they shut up shop in 62 and seeing as he had everything red and white went down to man utd, instead of buying claret and blue. But even last night when i said you know what they did yesterday .... and he said course i do he looked for them after man utd.

Re: Lack of nouse for sales
 

Re: Lack of nouse for sales
 

Unless the rental on a shop was very, very cheap, I can't see there being much life in a town centre outlet. How much business do you think it'll do?

Re: Lack of nouse for sales
 

In my view, an in-town store will have limited sales potential, anyway. Instead, the club should be concentrating on developing the on-line store with a wider range of merchandise and much, much faster response times (judging from the number of complaints we see on here!). They should also be making greater use of ebay, not just for auction items, but for standard lines as "buy now" products, too.

Re: Lack of nouse for sales
 

It would be interesting to get Lew's views on this from his current employers. We had a town centre store a couple of years ago. It didn't work and closed down. The club shop is packed on match days and I suspect not very busy during the week.. As far as I know they do a lot of sales online as many of our fans no longer live in the town. I think Wynonie may have it spot on.

Re: Lack of nouse for sales
 

Hiya,

Think Lew would probably agree, Burnley did have a shop in Burnley town centre right next door to Marks and Sparks but it shut down after 7 months.

I know they have recently refurbished their club shop and have introduced new lines, but they can afford to I guess, but you can bet your bottom dollar come Christmas they'll be stock there that hasn't been sold and maybe getting sold at trade price just to get rid.

At our level, it's not a means to an end and every penny counts, so justifying new lines of products is vey difficult as there has to be a need to justify the initial outlay in the first place as a lot of places/businesses you have to buy in bulk and a lot of places do not give you any lee-way on that. Especially when you say you are a football club!!

I know when I worked at Stanley we looked into getting the old style Stanley shirts pre-60's but the initial outlay would not have covered how much we would have got back in return and in this instance that is key!

But I reckon if something does sell then in the long-run they will get it back in stock, no doubt there!!

Re: Lack of nouse for sales
 

The issue isn't really with the variety (always nice to see new, popular lines of course), but the way that the club markets its merchandise. What Wynonie says above is spot on, but we've been saying the same thing for years now. Internet marketing is a relatively cheap way selling stuff (an Ebay Store is less costly than a town centre shop) and you could have a steady flow of sales, but only if the customer service is spot on. Merchandise should be sent the same day that it is ordered.... stock levels should be controlled effectively, so that popular lines don't sell out.... emails should be answered within a day.... and on and on and on.

I'm not going on about this anymore, as I'm sick and tired of it all. I think I'm going to add a new resolution to my list... no more forum, as it's bad for my health. :(

Re: Lack of nouse for sales
 

you'd miss the daily gripe though wouldn't you? :alright:

Re: Lack of nouse for sales
 

:rofl38: now macca has a point there TM hehehee:D

Re: Lack of nouse for sales
 

Burnley are an established league Club with a support far in excess of us, there were probably many reasons for the Shop in the centre and it's demise and the building of the superstore at the ground.

But the answer is simple where will be the largest contingent of people likely to buy merchandise and when would that be?

The question of supply is one that can be got around by negotiating the price so it remains the same whether buying one or a thousand (no minimum orders) and that the quality always remains the same high quality from first supplied till last supplied.

Re: Lack of nouse for sales
 

Griping or whatever you want to call it usually involves commenting on the team, play, manager, etc. That's part and parcel of the game of football.

This is a completely different matter. Saying 'we have a famous name' and 'everyone has heard of us' is worthless if you don't cash in on it. Having a town centre shop in a town where the majority of people couldn't care less, is simply silly. Sell stuff on the internet, where people miles away will spend their money, but do it properly! I would have offered my services, but decided that there would be too many obstructions to be able to do the job to my satisfaction.

It's very, very frustrating and I can't see things changing.

Re: Lack of nouse for sales
 

Don't let the superstore tag fool you, I can assure you most of us still call it the club shop :yelrotflm

I would still maintain the largest contingent of people buying merchandise and when, would be at the ground on match days.