Take a look on Children in Need website.
To summarise
Every penny raised goes towards helping disadvantaged children. They invest money and that income is used for operating costs. Last year they raised £37m.
BBC - Children in Need - About Us - Who You've Helped
To summarise
Every penny raised goes towards helping disadvantaged children. They invest money and that income is used for operating costs. Last year they raised £37m.
BBC - Children in Need - About Us - Who You've Helped