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VALAIRIAN said:
I believe that the club will be asking S.T. holders to bring in their remaining tickets - Plymouth/Nhants/Mansfield/Wombles - and this will allow them entrance.

Rather than have some bring their old stub, some bring their ticket - they may have missed the first game - or any other variant, the club wanted one set way of entry :)

I am sure that this will be communicated nearer the time :)
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I shall pass the information on. The person concerned doesn't have internet so I'm the club information shop :)
 
shakermaker said:
One thing's for sure - whichever bright spark decided that the Chesterfield game should be category A, therefore an increased cost of £17 adult walk-on, has all but guaranteed a decreased home support.

Never mind that the team has lost two games back-to-back and haven't won at home since November, we currently have (by a good 300) the lowest average attendance in the Football League this season.

Promotions as described in the opening post are key to making up the shortfall while a team is out of form. Unfortunately it's always been the way at Accrington Stanley - whoever is involved - that there is too much day-to-day fire fighting going on to look ahead and see the bigger picture.
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Shaker, whilst I agree with the sentiment, I believe that it is the F.A. that set the categories for the matches in line with advice from the Police etc. The fact that it was 2 ex managers and any number of ex players returning meant this was a high profile game, plus the fact that the 'Spireites' are also top of the league. Don't blame the club, this has nothing to do with them! I am certain that any number of promotions to drag more folks of their bums and into the Stanley fold on a Saturday or Tuesday or whatever day would be welcomed by the directors and management and players of the club. But you have just got to go with what you get. Yet season in and season out we upset the odds and continue to be a league club! Long may it continue.:D
 
Think there's more than a bit of confusion there, Ozzy. The FA may set the categories but the club assigns prices to that category. Each club manages their own pricing structure and to suggest otherwise is passing the buck for a lack of forward thought. Even if the £17 was upheld for the Category A match, the following game (last night's against Hartlepool) could have been a reduced admission for all that attended the Chesterfield game. That might have resulted in a better attendance than the paltry sniff over a thousand last night. You can't keep turning to the apathy of the Accrington public to excuse poor promotion. Eric Whalley started that argument in the first half of the first Football League season and it got old not long after.

A fellow Red commented last night that unless you were looking for it you wouldn't know a game was on last night, let alone what the price was.
 
shakermaker said:
A fellow Red commented last night that unless you were looking for it you wouldn't know a game was on last night, let alone what the price was.
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What's missing though ?

Leaving the price aside which is always going to split opinions. The information is on the website and feeds to all the social media sites. There are several large posters in at least 3 places round the town detailing fixtures. There are also fixture cards printed for the remaining games to hand out.

Those who are interested will find out but how do you get to those who aren't can't be bothered.

In some ways it's happen as well those who came Saturday didn't come back last night and bring a few with them, they would have been put off football for life :eek:
 
Wasn't the best advert, was it.

What I think is missing is a marketing agenda that does not follow the mould of other football clubs. The website, social media feeds, posters and fixture cards are all tools that are used by our bigger neighbours either side and to better effect because of their resources. If we continue to use the same marketing and promotion techniques as bigger clubs that neighbour us we will pale into insignificance purely due to this lack of resource and therefore end up with a stagnant or even decreasing level of support.

There are plenty of ways to market match day tickets by thinking outside of the box but the main theme has to be selling what is unique about our club, which I don't think we do enough of. We are a small, friendly, accessible football club that can offer a more personal football experience than larger arenas.

In my view we need to make it possible once more for Accrington Stanley to be a 'second club' to support. This weekend just gone, people who had derby tickets could have been offered reduced entry to the Saturday game for example.

Much more can be made of match days themselves to ensure a returning fanbase. Market families by creating a 'fan zone' in a sectioned off area of the car park aimed at young kids with the mascot running competitions or have a kickabout with some youth team players. Give the community trust more prominence here to bring their great work to the match day.

You can't always do more but you can always be different!
 
Absolutely Spot on Shaker some very good points in the last post

There are things we do and do well

Most Clubs these days are not just about Matchdays and being there at 3pm and clearing off at the Final Whistle it's about Matchday experience both on and off the pitch and there is so much unfilled potential some you could argue some would need investment but others you could at least try and look to involve local business's and groups in what you are trying to achieve.

We are back to the Chicken & Egg cycle but if your not brave enough to break the cycle then so it continues as well as the firefighting.

Turn what might appear to be negatives in we tried it before into positives by trying it again but with a different approach and we may just surprise ourselves:)
 
Most of you do Guess the Gate and come up with figures that are Ballpark as there is historical data for Season Ticket Sales so if your Budgeting you have something to go at but you should also have realistic goals, figures of 2000 as I have seen in places were never achievable unless you have some drive and ideas behind it as to how you are going to push the Crowds up to make it achievable and sustainable?

The Ten Ticket £100 deal was superb but just not pushed.
 
shakermaker said:
Wasn't the best advert, was it.

What I think is missing is a marketing agenda that does not follow the mould of other football clubs. The website, social media feeds, posters and fixture cards are all tools that are used by our bigger neighbours either side and to better effect because of their resources. If we continue to use the same marketing and promotion techniques as bigger clubs that neighbour us we will pale into insignificance purely due to this lack of resource and therefore end up with a stagnant or even decreasing level of support.

There are plenty of ways to market match day tickets by thinking outside of the box but the main theme has to be selling what is unique about our club, which I don't think we do enough of. We are a small, friendly, accessible football club that can offer a more personal football experience than larger arenas.

In my view we need to make it possible once more for Accrington Stanley to be a 'second club' to support. This weekend just gone, people who had derby tickets could have been offered reduced entry to the Saturday game for example.

Much more can be made of match days themselves to ensure a returning fanbase. Market families by creating a 'fan zone' in a sectioned off area of the car park aimed at young kids with the mascot running competitions or have a kickabout with some youth team players. Give the community trust more prominence here to bring their great work to the match day.

You can't always do more but you can always be different!
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Don't the Community Trust already have their 'own thing going on ? I thought they had a section in the Whinney Hill stand or was that just a plan ?

Marketing is back to the age old issue of resource so somehow that cycle has to be broken.
 
Two different markets there I would think the kids with the CT tend to be Football Teams who do bring along the Adults but not many tend to hang around after half-time on the pitch.

The other could be aimed at encouraging Families from a different angle but hopefully the same goal which is the next generation.

Do we do anything in terms of a ticketing offer or promotion with Accy & Rossendale College?
 
Pendle Red said:
Two different markets there I would think the kids with the CT tend to be Football Teams who do bring along the Adults but not many tend to hang around after half-time on the pitch.

The other could be aimed at encouraging Families from a different angle but hopefully the same goal which is the next generation.

Do we do anything in terms of a ticketing offer or promotion with Accy & Rossendale College?
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From what I can gather all sorts of ticketing offers have been done with schools and colleges in the recent past and all with little support.

Whatever gets done has to make sure adults are paying :)
 
When the club cant do basic things like promote ticket prices on the twitter or facebook feed, its hard not to feel like banging your head against a brick wall. If anyone wants to look on the clubs twitter you will see there has only been a single mention of the Morecambe game and that is for the hospitality. Why have the reduced admission ticket prices not been mentioned once on social media? If we can't be bothered to promote it how do we expect people to turn up? We continue to be our own worst enemy.

Altering ticket prices may or may not have much difference to attendances but if as a club there is a negative attitude to trying out different prices and promotions to raise gates then we might as well close the doors and give up. Most businesses are now having to work harder than ever to get people to spend money with them, this continuous effort has to be done to keep customers happy and entice them to come back as well as gain new business. The club has to continue to look to come up with some promotions in times when there are a number of home games in a short period or attendances will be minimal as seen on the Hartlepool game. To just say we cant do anything to boost attendances is not something that the club should be focusing on.

The club should have a proactive attitude to finding ways to getting more bums on seats, the key tool the club haven't fully utilised is the £100 10 match ticket, pushing this would possibly appeal to people who have Stanley as their second team or fans who cant make all home games.
 
lancsdave said:
What's missing though ?

Leaving the price aside which is always going to split opinions. The information is on the website and feeds to all the social media sites. There are several large posters in at least 3 places round the town detailing fixtures. There are also fixture cards printed for the remaining games to hand out.

Those who are interested will find out but how do you get to those who aren't can't be bothered.

In some ways it's happen as well those who came Saturday didn't come back last night and bring a few with them, they would have been put off football for life :eek:
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Not one single mention of the reduced prices for Morecambe on the clubs twitter account. :confused:
 
I don't know why the hartlepool match was on Tuesday evening when you could stay home and watch arsenal v Bayern in the champions league on tv for free.
It's a mighty keen fan who will choose to fork out for a league 2 match by comparison. (In fairness you don't have Andy Townsend at Stanley so there are advantages)
These days we don't just compete with Burnley and rovers, but with real Madrid, Chelsea and Manchester United.
 
shadsworthcloud said:
I don't know why the hartlepool match was on Tuesday evening when you could stay home and watch arsenal v Bayern in the champions league on tv for free.
.
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Folk who sit on their sofas and watch football on TV are not the same as those who actually go to a match and watch it live. The latter can be genuinely called fans, the former are consumers. Fans make an effort to go and see Real Football, TV consumers watch Real Madrid. Consumers are as interested in football in the same way they are interested in shopping, and support a particular team to the same extent that they support Tesco over Asda.
 
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