a slight extra comment if I may,
The closed thread included a few comments regarding the price for the Luton match with at least two posts citing that Sunderland v Burnley was only a tenner. That particular match was played at the home ground of Sunderland who average 41,799 for league matches. Knowing that Cup games are rarely well attended by season ticket holders they did indeed drop the price to a tenner, but only 18,000 turned up - not a catastrophe in financial terms for a club that is swimming in Premier League cash but had we done that it could indeed have been problematic.
I've longed for somebody to come up with some sort of genius idea that means we aren't reliant on gate receipts. Accy is a poor area and doesn't even the luxury of at least being a town of Accringtonians anymore. It's becoming more and more of a commuter town and the loyalty of the townsfolk cannot be expected (if ever it was given). My personal problem with the pricing isn't even the fact that it's £20 - it's the fact that pricing is all over the place from season to season, and sometimes month to month. ST at £8 per game, walk on at £20 or £17 or £15, loyalty cards at ... (dunno what it even is tbh), flexi tickets, half season tickets, bus passes.
When someone asks me I want to be able to say "it is £x". I used to drink in the Oaklea until they started with happy hours, loyalty cards, discounted drink hours, 2for1 hours etc etc. I always got the impression that it would have been cheaper if I'd waited an hour, or gone an hour earlier, or took my grandparents or something.
So here is my twopennorthworth. Once the ground is developed to what it is going to be and each stand has the ability to make extra money we should be charging a flat rate for everyone. Man, woman, child, pensioner, disabled, Army Veteran, carer or Martian. That price is £7 (£161 for the season)
Here's how the prices stack up (disclaimer 1 ... I make some assumptions on ST sales as figures aren't shown anywhere) (disclaimer 2 ... I further assump that every ticket sold is a full adult price one, even though I know it isn't)
current average gate of 1700 (ish) of which around 700 are season tickets.
700 x £200 st price = £140,000
1000 x £20 gate price = £20,000 x 23 home league games = £460,000
Therefore we have a
maximum (don't forget that a goodly percent of those numbers are concessions of one ilk or another) gate revenue of £600,000 from 23 league games.
So any price promotion has to achieve those figures over the year
£15? why bother, to the uncoverted it's as bad as £20 and would make no difference
£10? would need to average 2608 fans to break even. Definitely achievable but I'm not certain that as a flat rate price it would attract the kids, and it is probably there or thereabouts what Concessions are/should be paying already - they'd probably feel as though they are being victimised by not getting a reduction. Family of four for £40?
£7? would need to average 3726 to break even. A little more difficult to achieve this but that price is by far and away the cheapest in the EFL, Conference, and probably below.
Is 3726 an unrealistic target? Again I reiterate that figure is based on a maximum of everyone paying full price for their ticket or season ticket.
That figure can be further reduced by the uptake in sales everywhere else around the ground. Whatever the Clayton End is now taking can be at least doubled as the End holds at least twice as many as what currently inhabit it. Then that new figure can be tripled by having the same outlets on the away end and the main stand.
The magic solution is always a winning team. People will come to see a winning team and that is FACT. But how many can you retain? If the price is right, If the facilities are at least adequate, IF the atmosphere is great, IF the experience throws out no problems then the retention number can be almost all of them.
3726.
Have a quick think how many people you have spoke to in the past have said that it's simply too expensive now? If we all know just one unique person that we could persuade to join us on our fortnightly day out then we would practically achieve that straight away. At the current £20 we could perhaps all persuade that one person to 'give it another go' but they wouldn't be persuaded to come every single week.
So, to pre-empt the inevitable "we gave it away free and they didn't come" "we've done it for a fiver and they didn't come", I'll answer that now - Yes we gave it away free and they DID come. The official gate was around 3800 if I remember rightly but we were turning them away at the gates as we thought we were full. And the away end was (Torquay) abysmally short of sell out. For a fiver? Yes we have done it a few times for a fiver but it's a short notice event that nobody knows about other than those who are going anyway! The last £5 game was advertised on the website about 6 days beforehand. It took 2 days for it to be noticed enough to get mentioned on here. Social media sharing took place for a day or two but it's too late. Those who we are targeting for games like that are already doing whatever and aren't likely to change their plans to go to a game that is so low key as to be discounted to the great unwashed. It's hogwash to assume that because we've done it before it wont work this time.
This time we have the power of Scott Dawson to paint the towns' hoardings with large Red adverts. We have greater social media that ever before, and we have our large band of loyal followers to help distribute the new prices.
Just my opinion though
