A man targeted by marketing companies is making money from cold calls with his own premium-rate phone number.
In November 2011 Lee Beaumont paid £10 plus VAT to set up his personal 0871 line - so to call him now costs 10p, from which he receives 7p.
"The Leeds businessman told BBC Radio 4's You and Yours programme that the premium line had so far made £300.
Phone Pay Plus, which regulates premium numbers, said it strongly discouraged people from adopting the idea."
See
BBC News - How one man turns annoying cold calls into cash for full story.
He is not the first to think of the idea some peeps use 0844 numbers for this purpose