Just come across this news article in the Times, basically the campaign for finding madeleine has now stretched to the cinemas and they showed it before a U rated film - shrek 3. As U rating is suitable for ages 4+, young children had to hear the story of madeleine, where as obviously some parents may have chosen to not tell them about the story for fear of frightening them.
Mothers protest over Madeleine advert before showings of Shrek - Times Online
So what's your view? I think its a bit wrong as obviously a story of a little girl being snatched is quite scary when your that size and defenseless, however as suggested in the article, I guess its fair enough for it to be shown to older audiences, yet I am still opposed for caring any more about this little girl than any other missing child in the world, so it wouldn't make me keep an eye out for her anymore than any other child.