Yes, it costs them a fortune to combat ageing with the large variety of creams available and now thank's to Doves advertising executives we men can also join in this losing battle.
We aren't expected to get in touch with our feminine side though, it seems we have a slightly different fight on our hands unlike our delicate ladies we have a much more butch problem, leathery skin so chaps get out there and spend, spend, spend.
You know it makes sense!
