Quote:
Originally Posted by jaysay
I'm talking about the early 80s when mass marketing was unheard of
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In the program "The men who made us fat!" mass marketing really started in the 70's when Advertising men started trying to get us to "eat sweets between meals!" you remember the ad for milky way "The sweet you can eat between meals!" and I think the Mars Bar people had something
similar.
Also when big home freezers came in they started selling all the frozen Cakes and Gateau's and stuff that people only ate in resteraunts prior to this and it all added to making more fattening food available to people on a daily basis at home.
So these ad men have been persuading people to eat sweets between meals for 40 odd years. You may not think advertising effects people but it does. Also you go in Supermarkets and by all the tills are piles of sweets - with the intention of getting children to ask their parents for sweets on the way out! and so on...
Also they have buy one get one free deals on icecreams and cakes and so on.